Online B2B Platform for
white label products
USER EXPERIENCE
INTERFACE DESIGN
Figma | Wix | Adobe Illustrator | Adobe Photoshop
Nany Private Label
הטעם שלך, היצירה שלנו
תמיד חלמת לייצר מותג ממרחים משלך?
להגשמת החלום
תגשים לך את החלום
Nany
THE PROJECT BACKGROUND
Nany
Nany is a leading white-label sauce manufacturer undergoing a comprehensive rebranding and modernization initiative. Tasked with spearheading the digital transformation, I was required to design and create a new, contemporary website equipped with online ordering capabilities.
THE GOAL
Transforming Nany's Digital Experience
A comprehensive redesign and modernization of Nany's online platform. With the objective of enhancing brand identity and customer engagement, the proposal entails the development of a new, modern and visually appealing website equipped with online ordering capabilities.
THE CHALLANGE
Outdated Existing Webapp
The existing website, as observed at the time, was not serving the business needs. Visitors reported lack of basic information on the manufacturing process and required to contact the company frequently to accomplish a simple order.
User Research
The goal of the user research phase was to gain a deeper understanding of the target audience's behaviors, preferences, and pain points related to the existing website.
I employed a mixed-methods approach to gather insights from a diverse sample of businesses who used the existing website. This included:
-
Surveys: A survey was distributed to 11 existing customers and volunteers to collect business needs, satisfaction levels, and suggestions for improvement.
-
Interviews: In-depth interviews were conducted with a subset of 3 participants to delve deeper into the details and challenges.
ANALYSIS
Research Findings
PAIN POINT #1
Lack of Clarity in Messaging
The existing website failed to effectively communicate Nany's value proposition and left visitors confused about the company's purpose and offerings.
PAIN POINT #2
Absence of Online Catalogue
The website lacked a comprehensive catalog showcasing Nany's diverse range of products, including both existing recipes and customizable options.
PAIN POINT #3
No Online Ordering Capability
Users expressed frustration over the inability to place orders directly through the website, resulting in a disjointed and cumbersome purchasing process.
SOLUTION
Clear Messaging
Concise and compelling messaging that clearly communicates Nany's unique value proposition and key offerings. I incorporated existing customer logos into the website design. By prominently featuring logos of satisfied customers, potential clients are provided with visual reassurance of Nany's credibility and reliability.
![ווירפריים [Recovered]-02.png](https://static.wixstatic.com/media/a25c30_3403f13f47e8420786d656fdc22ffe8c~mv2.png/v1/fill/w_555,h_932,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/%D7%95%D7%95%D7%99%D7%A8%D7%A4%D7%A8%D7%99%D7%99%D7%9D%20%5BRecovered%5D-02.png)
![ויירפריים איך זה עובד].png](https://static.wixstatic.com/media/a25c30_da5374b4d4c74f31ad233eef4cbe83a0~mv2.png/v1/crop/x_296,y_4,w_2535,h_1112/fill/w_555,h_243,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%D7%95%D7%99%D7%99%D7%A8%D7%A4%D7%A8%D7%99%D7%99%D7%9D%20%D7%90%D7%99%D7%9A%20%D7%96%D7%94%20%D7%A2%D7%95%D7%91%D7%93%5D.png)
SOLUTION
Streamlining Product Discovery and Oredering Process
To address the challenges faced by the existing website, I implemented a solution that introduced an online catalogue showcasing Nany's diverse range of products, including both existing recipes and customizable options. Additionally, I integrated seamless online ordering capabilities, allowing users to place orders directly through the website with ease and convenience.
